Google Ads follows a Pay-Per-Click (PPC) model, meaning you're charged whenever someone clicks on your ad. The cost per click (CPC) varies based on keyword competition, industry, and platform - which directly influences pricing. For instance, some keywords cost a few cents per click, while others (like in finance, health or law) can be over $50 per click. Payments are processed either biweekly or monthly, depending on your spending threshold.

Beyond ad spend, our campaign management services ensure your ads perform at their best. This includes ongoing optimization, conversion tracking set up, performance tracking, and in-depth monthly reporting to maximize your return on investment (ROI).

We offer a range of paid media platforms to help you reach your target audience.

These include:

1. Google Ads (Search, Display, YouTube, Shopping)

2. Meta Ads (Facebook and Instagram Ads)

3. LinkedIn Ads

4. X Ads (Twitter Ads)

5. Bing Ads

6. TikTok Ads

7. Pinterest Ads

8. Snapchat Ads

9. Spotify Ads

10. Amazon Ads

Each platform offers unique targeting and ad formats to suit different marketing goals (ranging from brand awareness to direct conversions). ZDG Media will tailor and prioritize the right mix for your business needs.

Paid media involves paying for advertisements to drive traffic or conversions (Google Ads, Facebook Ads), while organic marketing focuses on building traffic and engagement without paying for ads (SEO, social media content). Paid media allows for quicker results and precise targeting, while organic marketing is a longer-term strategy that builds over time.

It depends on the platform and industry, but a good starting point is $500 - $1,500 per month for small businesses and $10,000+ per month for competitive industries.

Yes! Small businesses benefit from an agency’s ability to create cost-effective, targeted marketing campaigns without the need for a full-time marketing team. Agencies help businesses grow brand awareness, generate leads, and increase sales at a fraction of the cost of hiring multiple in-house specialists.

Hiring a marketing agency gives you access to a full team of digital advertising experts - without the cost of hiring multiple in-house employees. Instead of relying on one person to handle everything, you benefit from specialized knowledge and proven strategies that drive better results. Agencies also stay up to date with industry trends and algorithm changes, ensuring your marketing efforts remain effective. More than just a service provider, a great agency becomes a long-term partner in your success, adapting strategies as your business grows.

It’s also a time-saving and cost-effective solution. Rather than spending hours testing different strategies or managing complex campaigns, an agency handles everything efficiently, eliminating trial-and-error and wasted ad spend. Plus, agencies have access to premium tools and analytics platforms that help optimize performance, ensuring your marketing budget is used wisely and delivering the best possible ROI.

We offer a 1-month trial run to get started and assess the effectiveness of our strategies. After the trial, we typically move to a 6-month to 1-year contract, depending on the specific services and demand. This allows us to implement a comprehensive, long-term strategy and achieve optimal results for your business.

The timeline for seeing results from paid media campaigns can vary depending on factors like the platform, targeting, and budget. Typically, you can start seeing initial results, such as clicks and conversions, within a few days to weeks of launching your ads. However, for more significant performance improvements and optimization, it can take 3 to 4 weeks to fine-tune the campaign and achieve optimal results. We continuously monitor and adjust your ads to ensure maximum ROI and long-term success.

Paid media is beneficial for businesses of all sizes across various industries, from eCommerce to local services. If you're looking to generate quick leads, increase sales, or boost brand visibility, paid media campaigns can be incredibly effective. Whether you’re a startup or an established business, we can tailor a strategy to meet your goals.

We use various KPIs (Key Performance Indicators) to track the effectiveness of paid media campaigns, including click-through rates (CTR), conversion rates, return on ad spend (ROAS), and cost per acquisition (CPA). We provide detailed reports that highlight the results of your campaigns and ensure that we're meeting your business objectives.

Getting started with paid media advertising is simple! First, we’ll have a consultation to understand your business goals, target audience, and budget. Based on that information, we'll create a customized paid media strategy that aligns with your objectives. Once we have your approval, we’ll set up and launch the campaign across the most relevant platforms, and begin monitoring and optimizing it to drive the best results. You’ll receive regular reports to track the performance of your campaigns, and we’ll make adjustments as needed to ensure you’re seeing a solid return on investment.