Case Study
Lead Generation 101: Lesson from
VANIER COLLEGE
Introduction
Vanier College, established in 1970, has been a leading educational institution with a rich history of academic excellence in Quebec for over five decades. Located in Montreal, it has consistently provided a diverse range of programs and a commitment to student success, making it a top choice for quality education and community engagement.
Whether in the classroom or through innovative online programs, Vanier College equips students with the knowledge and skills they need to thrive. As they continue to evolve, Vanier remains a leader in education, inspiring and shaping the next generation of professionals and leaders.
Marketing & Communications Manager
“Working with ZDG Media was a game-changer for us.”
The Challenge
Vanier College needed to generate more leads for their continuing education classes, language school, and other programs. They faced the task of filling up their classes while ensuring their digital ads resonated with a variety of target audiences. This required a strategic approach to lead generation to effectively attract and engage potential students, locally and internationally.
The Solution
Integrating standout creatives with a targeted LinkedIn Ads strategy for maximum lead generation.
We took charge of the graphic design process, crafting top-tier visuals for Vanier College’s digital ads on Facebook and Instagram. Our creative efforts spanned a range of formats, extending across multiple programs to ensure a broad and engaging appeal. Additionally, we were responsible for producing physical assets, including banners and flyers, specifically aimed at promoting Vanier’s international student programs.
For lead generation, we implemented a sophisticated LinkedIn Ads strategy to market Vanier's online courses, classes, events, and certifications. Leveraging LinkedIn's advanced targeting capabilities, we conducted in-depth research to identify key companies, industries, job titles, and positions that would align with the specific programs being promoted. We utilized LinkedIn's audience segmentation tools to drill down into precise demographics, interests, and career stages, ensuring that each ad reached the most relevant potential students. By strategically optimizing our campaigns and utilizing LinkedIn’s robust analytics, we effectively tailored our outreach to connect with the right audience, maximizing lead quality and engagement.
The Results
68%
Decrease in Cost per Lead in the first 3 months.
29%
decrease in cost per click
37%
Increase in engagement
31%
increase in Click-through rate
Marketing & Communications Manager
“Their expertise, dedication and overall vision has helped us expand many departments including; continuing education, international programs, language classes services and more! We couldn't be happier with the results!”
